Nestled in the hills of Andalusia is Júzcar, a quiet town in Spain, in the province of Málaga that was known for its famous whitewashed walls.
In spring 2011, buildings in the village were painted smurf-blue to celebrate the premiere of the Smurfs movie. Even if the original agreement among Sony España and the mayor of Júzcar included painting the village white after the promotion ended, in December 2011, a special referendum was organised for the village residents to determine if the village would remain blue or revert to white; the referendum results indicated the village would continue as blue with no date for reverting to white.
One indication as to why might be that an estimated 95,000 tourists visited the village in the six months following the blue paint job; exactly 86.000 more than the visitors that came to the village the previous year.
The five villages are very close to one another, so there’s no need to stay in a different one every night; choose one town as a home base, and visit the others by train or foot. Keep in mind that most of the lodging available in the Cinque Terre is in privately run B&Bs and room or apartment rentals. There are few hotels, so you’ll want to start your search early and check for availability at multiple properties. Expect a bit of lag time on requests made by email.
Hotel Deals in Júzcar